“MICE tourism” stands for Meetings, Incentives, Conferences/Conventions and Exhibitions/Events tourism. It is a type of tourism that formally gathers people from one industry and having one common goal in mind, to meet at a certain point to discuss and elaborate their intentions further towards that goal. This collective term has blown up globally in the past few decades because of its serious potential in the preferential outcome of a gathering, whether public or private. The specific organisation and beautifying of a venue to welcome its guests matter significantly to its attendees and to the venue organisers overall.

Based in Shillong, NiConnect is an event management company that specialises in professional and corporate event planning and execution in relation to those related societies and groups. Catering to government and corporate industries, NiConnect has had two medical national and one international conference successfully organised within a span of eight months, and more conferences to be conducted before the completion of 2023.